We believe in the importance of educating and informing the public about contemporary art and collecting. Our developing recognition program will guide art lovers through the processes associated with collecting, emphasizing the value of artistic investment and its impact on the cultural ecosystem. In addition, by broadening the understanding and appreciation of contemporary art through the Plural Forum, we aim to inspire a new generation of passionate collectors.

Through its commitment, the Foundation promotes contemporary art in all its diversity, notably through the organization of the Plural fair and its educational program.  This flagship event is essential to Canada’s galleries, artists and contemporary art community. By encouraging collaboration and strategic partnerships, as well as developing innovative prizes and bursaries and creating educational content, the Foundation is fully committed to strengthening Canada’s artistic ecosystem by actively supporting AGAC’s activities.

Through our dedication and passion, we aspire to enrich lives through art, encourage artistic innovation and create a world where contemporary art is accessible to all.